SEO copywriting services for small businesses with something to say.

I’m Cassidy, a freelance SEO copywriter with 15+ years helping businesses like yours find their audience online. Based in Sacramento, California, I work with clients across the country and around the world.

I have a journalism degree from the University of Kentucky (Go Big Blue!), and a career spent writing, editing, and planning content for nonprofits, small businesses, and one of the biggest tech companies in the world.

Go Wildcats!

In the endless content era, a human-written sentence is increasingly becoming a luxury item. In the AI era, anyone can generate copy. As your freelance content strategist, I connect the right words, stories, and SEO plan so your audience has a reason to keep reading.

My career stops include: Salesforce, Nike, Saint John's Program, among others. But my favorite work to date? Supporting small-but-mighty businesses like yours.

Let's work together!

words that get found

SEO strategy for small businesses

Great words don’t mean much if people can’t find them. That’s where SEO comes in.

I’m BrightEdge certified, and have been implementing SEO strategies for businesses of all sizes for more than 15 years — wedding pros and wellness companies, nonprofits and tech giants.

I’d love to do the same for you so that your words don’t just sound good, they get found by the people you’re trying to reach.

sound like a real human
stand out from the noise
convert curiosity into customers
sound like a real human
stand out from the noise
convert curiosity into customers

Cassidy Myers-Sims holding a notebook — Zuri’s Mom

Website copywriter services that sound like you.

Whoever said words can't hurt you never read really bad copy. My SEO copywriting services put the right words in front of the right people to help you sell homes, book weddings, and move product.

Let's take this off your plate

Where I've written

Career stops & the words behind them.

Many of these pieces were ghostwritten and conceptualized by Cassidy for executives at Salesforce, The Atlantic, and nonprofit leaders nationwide — published under their names, and built to perform.

★ Featured The Atlantic · Executive byline 3 Ways Employers and HBCUs Can Form Strong Partnerships Thought leadership written by Cassidy and published under a foundation CEO's name — in a national magazine.

Just published Abridged · PBS KVIE The Ice Cream Parlor Inside an Ace Hardware Store Local history told through a Loomis landmark. ★ Top 10 most-read Salesforce Blog What Is a CRM for Nonprofits? One of the 10 most-read posts on salesforce.com, every year. SmartBrief Driving Equity Through Holistic Student Support How one district cut referral-to-service time by 36%. TechSoup The Rise of the Data-Driven Nonprofit Why digital maturity decides which nonprofits thrive. Salesforce AI Agent vs. Chatbot — What's the Difference? A confusing distinction, made simple. Salesforce How to Pick the Best AI Chatbot A buyer's decision in three clear steps. Salesforce 11 (Human) AI Influencers You Should Know A roundup that's useful and a genuine read. G2 Data-Driven Marketing A modern playbook for marketing with data. Abridged · PBS KVIE How to Spend a Great Day in Folsom Lifestyle writing — proof she's got range and personality.

Websites I've written

A copywriter for small businesses with big ideas.

Click any card to see it in the wild.

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