Cassidy Myers-Sims · Copywriting · Content · Editing

Hi there! I'm Cassidy.

And I help brands tell authentic stories Copywriter & content strategist with a journalist's eye with clarity, emotion, and strategy they deserve

SEE WORK

Nice to meet you

I'm Cassidy — a copywriter and content strategist with a journalist's eye and a decade of doing this for real.

Journalism degree from the University of Kentucky (Go Big Blue). Ten-plus years writing, editing, and content-creating for nonprofits, small businesses, and one of the biggest tech companies in the world.

My truest passion is helping business owners and creatives tell authentic stories about themselves and their businesses — by meeting their audiences wherever they are: social, website, blog, newsletters, and even AI tools.

Career stops: Salesforce, Nike, Saint John's Program. Favorite work to date? Supporting small-but-mighty businesses like yours.

Let's get to work.

I create emotional copy for adventurous brands

My clients aim big, and my task is to help them earn trust.

sound like a real human
stand out from the noise
convert curiosity into customers
sound like a real human
stand out from the noise
convert curiosity into customers

Let's take this off your plate

My edge is a clear read on what your business actually needs to say — and that comes from a process I've refined over years, not a lucky streak of good days.

So you can count on sharp, on-brand copy every time. No matter the mood, the deadline, or the inspiration.

Where I've written

Career stops & the words behind them.

Many of these pieces were ghostwritten and conceptualized by Cassidy for executives at Salesforce, The Atlantic, and nonprofit leaders nationwide — published under their names, and built to perform.

★ Featured The Atlantic · Executive byline 3 Ways Employers and HBCUs Can Form Strong Partnerships Thought leadership written by Cassidy and published under a foundation CEO's name — in a national magazine.

★ Top 10 most-read Salesforce Blog What Is a CRM for Nonprofits? One of the 10 most-read posts on salesforce.com, every year. SmartBrief Driving Equity Through Holistic Student Support How one district cut referral-to-service time by 36%. TechSoup The Rise of the Data-Driven Nonprofit Why digital maturity decides which nonprofits thrive. Salesforce AI Agent vs. Chatbot — What's the Difference? A confusing distinction, made simple. Salesforce How to Pick the Best AI Chatbot A buyer's decision in three clear steps. Salesforce 11 (Human) AI Influencers You Should Know A roundup that's useful and a genuine read. G2 Data-Driven Marketing A modern playbook for marketing with data. Abridged · PBS KVIE How to Spend a Great Day in Folsom Lifestyle writing — proof she's got range and personality.

My working principles & guidelines

the standards
behind the story

Truth first

I listen for the real thing: the story, stakes, and details your audience can actually feel.

Voice — I only write toward the version that sounds unmistakably like you.

Personality with purpose

Charm is great. Clear conversion is better. The best copy gets to do both.

Clean, careful detail

Every comma, transition, and call-to-action gets checked against the strategy.

Built like partnership

I learn the way you think, ask the useful questions, and protect the voice we build together.

what else?

My helpers

( and an important part of my team )

cassidymyerssims

Outside of work — sneakers, basketball, raising Zuri, and cheering on the Wildcats.

Don't just take my word for it

what my
clients say

Tim Collom, Artist & founder of House Real Estate

"I'm super picky, and honestly it's taken me a long time to find someone that totally gets it like Cassidy does. Her writing is so good and it's always spot on with what I'm wanting to say. Cassidy's work has been so great for both my personal and business social media accounts. She's a genius with words."

Lena Stadelmann, Programs Manager at Salesforce

"Cassidy is a true gem in the world of wordsmiths. What sets her apart is meticulous attention to detail — she doesn't just write, she crafts narratives with precision. Every piece of content not only meets but exceeds expectations. Cassidy is more than a writer; she's a creative force to be reckoned with."

Maya Brennan, Founder of Wildroot Skincare

"Cassidy took a messy brain-dump of half-formed ideas and turned it into brand copy that finally sounds like us. Our launch emails have never converted better — I only wish I'd found her two years ago."

Devon Iyer, Head of Marketing at Northpane

"Briefs go in, polished content comes out — on voice, on time, every single time. She's the most reliable writer our team has worked with, and she actually gets the strategy behind the words, not just the sentences."

Priya Raman, Brand Lead at Cedar & Co.

"Cassidy writes like she's been on our team for years. She doesn't just hand back clean copy — she hands back the version of our message we'd been struggling to find ourselves."

or much
much better

Let's do the same?

Contact me however works for you

Or tell me about your project in a nutshell, and I'll get back to you.

Cassidy Myers-Sims writing in a notebook